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Fat Tony I Will Make A Baby in this Damn Economy

About

With I Will Make a Baby in this Damn Economy, Fat Tony embodies the kind of quixotic figure he would rap about; a singular entity who’s motivated, confident, and hungry; a perpetual-motion-machine locked in a staring contest with his country. It’s the latest album in his catalog produced entirely by L.A-based producer Taydex since 2020’s Wake Up. Later that same year Fat Tony released Exotica, and ever since he’s demonstrated he is in his own lane as a professional rapper with the mind of a magician, as quick to conjure an image as pull it out from under you, deftly maneuvering through so many details and references a listener feels as if they have witnessed the work of an illusionist. He paints these canvases inside of songs that rarely spill past three minutes; they’re pocket-sized diaries replete with acute observations, character studies, microdoses of storytelling, and single-minded ruminations on a topic that bud, blossom, and fade before too long. Fat Tony & Taydex’s I Will Make a Baby in this Damn Economy cements Tony’s status as someone whose albums are not so much lyrically-lyrical as they are picaresque.

As with any Fat Tony project, the bars are tight as ever, but are so fluid for the 34-year-old it’s almost easy to take for granted the details, warmth, and humanity inside his free-associative tales of day-one friends who’ve passed, edgelord grifters who want to spit game, and nights on ketamine. Taydex’s production sprints through disparate yet simpatico styles, dipping its toes into Pi’erre Bourne-esque bass (see lead single “Spectacular”), house (“Loosen Up”), and even hyperpop. Meditations on loss and grief are woven throughout, but Tony throws a few curveballs as well: Consider “Alexis,” which sweetly reflects on a long-term platonic friendship. Taydex finds a Teddy Riley-indebted New Jack Swing groove just deep enough for the feeling to land and underlines the song’s sincere candor. This is the appeal of Fat Tony writ-large: his boisterous voice and genial personality invite you to the party, then you stick around to hear what he’s saying, which is frequently more introspective and complex than one assumes.

Written and recorded in Taydex’s new studio in North Hollywood, Tony says, “We had much more freedom and flexibility in making this album and you can hear it. It felt like a family project.” If the album is comfortable and loose, it is also dense and substantial. The album’s final two tracks contextualize the immediacy of what came before it—the mezcal with ices drank, Paul Wall swangin’ through to drop knowledge, the Polaris Prize-winning rapper Cadence Weapon providing a vibe check. “Make a Baby” accounts for Tony who’s seen everything, and knows he’s met the one to be a father with, and yet chooses to take his time to get it done. Taydex’s beat recalls turn-of-the-century R&B and the millennial promise of an endless good time. Somber closer “Jasper, TX” is Tony coming to grips with the story of James Byrd, Jr., a Black man from East Texas dragged to his death by three white supremacists in 1998. These songs are not only trademarks of Tony’s fastidious rapping—they are deeply personal examples of his approach to artistry and life itself, where every decision is made in the shadow of history. 

It’s here the mission statement of I Will Make a Baby in this Damn Economy comes into focus—you get the sense he means it, he’s ready for it, he’ll fight for it. He’s waiting to take the world at its word.

Artist Bio

Somewhere between DJ Screw and Bad Brains, De La Soul and Scritti Politti sits Houston’s native son, Fat Tony. For the last decade, Anthony Lawson Jude Ifeanyichukwu Obiawunaotu has been everywhere: from star-making turns on the first A$AP Rocky mixtape to hosting shows on Viceland and Super Deluxe, to co-founding a DIY culture magazine to playing every worthwhile rap party in America and burning the stage down every single time. A singular and experimentally-minded rap artist adept at both traditional regional styles and indie pop, hardcore thrash, and melodic candy-painted bangers. He is punk in the platonic sense of the word: experimental and subversive, but also funny, whimsical, and virtuosic.
Over the course of more than a half-dozen LPs, and countless other short-form gems and collaborations with everyone from Das Racist to Bun B, Fat Tony has reimagined and blurred the boundaries of hip-hop. There are a few things you can depend on in this schizophrenic world. About once or twice a year, Fat Tony will drop an album and it will sound like nothing that he has done before. There’s a spirit of creative restlessness and intelligence that runs through his deep discography. He is a national treasure, one of those rappers destined to seem forever underrated until you ask around and realize that everyone in their right mind likes Fat Tony. He is the Whataburger of rappers: if you know you know.
Raised in Houston’s historically black and culturally radical neighborhood, the Third Ward, Tony’s mom and teachers educated him from the get-go about how this was the regional cradle for the Black Panther Party — and how BP hero, Carl Hampton, was murdered by the Houston Police Department. It was an environment where social awareness and Pan-Africanism were always around and celebrated. His childhood home was filled with records—country music, King Sunny Adé, and Jimmy Cliff from his father’s collection, his mother’s classical music, rock, and soul, and his granny’s gospel. Then as a teenager, empowered by the internet and his discovery of independent artists like E-40, Bikini Kill, and Bad Brains, Fat Tony began recording and distributing his own music. Heavily influenced by renowned Texas rappers like UGK and Scarface, Fat Tony started playing and organizing live shows at a time when there wasn’t much of a scene for young artists in Houston. He started booking bands of all types from all over, hand-making flyers for the shows and mailing them to addresses nabbed from the Carnegie Vanguard High School student directory.
His dedication to Houston’s rap scene earned him Houston Press Music Awards’ “Best Underground Hip Hop Artist” in 2008, 2009, 2010, and 2013. Primed for more national audiences, Fat Tony began taking his music on tour and collaborated with more artists around the country. His sonically unpredictable and emotionally vulnerable music has garnered praise from Pitchfork, The Fader, and Noisey. His achievements in rap have pushed him out of his comfort zone into other performance and hosting opportunities on TV and the Internet. This fall, Fat Tony releases Exotica on Carpark Records. It heralds his most visionary work yetan ode to the art of storytelling through music. A rich and compact iteration of rap short fiction that firmly establishes him as his own one-man genre, the preeminent post-modern griot shooting game.

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Marketing Info

UPCs:
LP: 677517017014
CD: 677517017021
Digital: 677517017052

– College/Non-Commercial and Commercial Specialty radio by Terrorbird
– Sync licensing by Terrorbird
– Follow-up to 2020’s collaboration with Taydex *Wake Up*
– Music videos in the works
– Featured artists include Paul Wall, B L A C K I E, Cadence Weapon, Harriet Brown, and B.K. Habermehl
– Collaborative parties in major markets with Fat Tony and local creative folks
– Pressed on DJ Screw Purple vinyl includes digital download card

Tracklist

1. Spectacular
2. Best Believe
3. Vibe Check (ft. Cadence Weapon)
4. Baby Boy (ft. Paul Wall)
5. Loosen Up (ft. B.K. Habermehl)
6. Alexis (ft. Harriet Brown)
7. We Still Here (ft. Harriet Brown)
8. Opportunist Convention
9. Kickin’ In
10. Don’t Tap In / Contusion (feat. B L A C K I E)
11. Boss Up
12. Make a Baby
13. Jasper, TX