Thrilled to announce the upcoming album from Rituals of Mine called HYPE NOSTALGIA, out Sept. 25th! We get the very first glimpse today with her first single ‘Come Around Me’ and the epic video directed by Leo Pfeifer.
On HYPE NOSTALGIA, Lopez didn’t want to solely focus on the heaviness of her life. Instead, she opted to create an album written from a pre-loss perspective. There are dark moments and devastation throughout, but what largely transpires is Lopez’s ability to reconcile with her emotional trauma by reimagining her past in a way that isn’t shrouded in total darkness, but glimmers of light and hope.
For the accompanying video directed by Leo Pfeifer, Lopez says, “Our aim was to take themes from the record and incorporate them in various ways: the rain (representing loss/grief), the trophies room (representing the overachiever in me), the TV room (representing memory and nostalgia) and me in quarantine now (representing current day reality). For obvious reasons, nostalgia is the central theme of this record as I am writing from an era of pre-loss and pre-grief so we wanted to bring in some surreal elements into each setting to elevate the story and make it interesting.”